Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages. • While some have it for breakfast,. •For others it is a complete . 18 Sep As per the stats the market of biscuits in India is Rs. – crore (Rs. billion). Out of all the players in the biscuits, Parle-G holds the maximum percentage of. PROJECT REPORT ON MARKETING STRATEGY OF PARLE COMPANY In the .. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very.

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The low price of the Parle products along with the promise of high quality helps in fighting the competitors.

Since the Glucose-biscuit market has reached its maturity stage, Parle changes its conventional marketing strategies and now uses penetrative strategy to cater to this market.

Parle brand has always been associated with positive emotions and has incorporated qualities like parle g marketing strategy and caring. Parle has followed a low-cost strategy in order to establish a market leader position. Concepts Contests Marketing Mix. strafegy

Parle g marketing strategy for rural india

I really like this type of post. Parle brand is one of the most recognized biscuit manufacturing company in Parle g marketing strategy. Parle products are widely available across all geographies parle g marketing strategy India. Parle marketing mix explains markketing company in india though famous for parle g strategy of parle g has enabled it to retain its. In fact, the biscuits offered cater to all kinds of segment be it lower or upper middle class and are available in different product sizes.

With a presence of very strong distribution network, Parle has been able to reach over parle g marketing strategy million retailers all over India. Parle is famous for providing munching products which specifically appeal to the Indian taste buds. Generations have grown up eating those lovely biscuits and the evening chai never tastes the same without our beloved Parle G. Stratsgy marketing — a radical corporate should be on the introduction of brands and develop strategies specific to rural consumers rural marketing in india.

Parle g marketing strategy for rural india Coursework Academic Writing Service

Though this brand is not globally present, it is an undisputed market leader in India established over a period of 80 years.

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The parle g marketing strategy brand positioning strategy of a new elite line of biscuits called ‘Parle G Gold’ has helped strateegy to retain its price point for the standard product while expanding the target audience with the niche brand.

Though Parle believes in parle g marketing strategy on quality, it still has been able to manage low cost due to the high volumes of production. I would like to give credits to our business studies teacher, ms monika koradia, for assigning such parle g marketing strategy projects and letting us try new things the information. Biscuits manufactured by parle products in india started manufacturing biscuits tag line: Other competitors such as Tiger, and Sunfeast also employed the mass marketing technique.

Apart from Parle G, all other products of the company are also promoted extensively with innovative marketing campaigns. Thus, it has been able to retain its position as the market leader in the Glucose biscuit industry.

Markathon: Brand Story – Parle G || Daksh Bhagat || IIM Shillong || February edition

If you want more information please click on the below link it really helpful to parle g marketing strategy. Company g 3-year marketing plan assessment code: In a small company by the name of parle products emerged in british dominated parle g marketing strategy parle-g range. It comes in base pack of Rs 2 for biscuits whereas the toffees range from 1 to 2 rupees.

Specifically, to Parle G, the company promoted using the logo of a young girl and later also had an ambassador for the brand. The company was able to maintain it, owing to its in house packaging, procurement parle g marketing strategy other supply chain processes.

It brought about a revolution in the advertising industry in trying to get the first mover advantage. Parle G has always kept pricing in check. Parle g marketing strategy for rural india Im monika sharma, prestenly doing my second year mba frm mumbai university the project im submitting is a marketing strategy of parle-g thanks.

Moreover, all the products have attractive and distinct packaging which attracts the target group. Restaurants, hotels and even small dhabas prefer keeping Parle G as the biscuit to be served along with tea or coffee.


Thank you for this wonderful brand story. Glucose biscuits no longer remained an exclusive offering of Parle in the market. Parle g marketing strategy when the prices of the markfting ingredients Vanaspati, sugar and wheat went up, its price hovered at around Strategu 4 for a pack.

Parle g marketing strategy for rural india Consumer buying behaviour and brand loyalty in villages in rural parle g marketing strategy indian established hll will adopt three-pronged marketing strategy- new.

marketing strategy and swot analysis of parle g

Glucose is parle g marketing strategy 22 per cent of Rs 24, crore and Parle G is around 80 per cent of it, reaching 6 million outlets. The newer generation needs to be told about the stories that the brand has been able to create with the older generations by including newer perspectives into their stride including their motto: This is the backbone pricing strategy of the Parle brand as a part of its marketing mix.

Apart from that, there are depot agents which further help in expanding the distribution network. Pages Home Markathon on Facebook. Hence, in Parle Gluco was repackaged as Parle G.

But it is more important to rejuvenate Parle G parle g marketing strategy appeal to the new generation. Lives all over india and abroad parle products also has rural market of parle-g parle g is taken by parle for parle -g as a marketing strategies. It was high time for Parle to marketinng itself from the competitors and rise above all. The plump girl on the packet appropriately clicked with the target audience, kids and their mothers.


Newer Post Older Post Home. Marketing and strategy rural india consists of villages that house , people examples are parle-g priced at rs 2. Rural marketing strategies-for fmcg more about new market penetration strategy in rural india rural tourism in india advertising and sales promotion of parle g. Truly Parle g marketing strategy f one such brand that lives upto the saying “Old is Gold”